I’m extremely satisfied and excited and just crazy about this store. Ulta wants to wish I have never been in an Ulta ever in my life. I’ve seen it on the app heard about it where I used to live in the state of Pennsylvania at least the area I was located, and they did not have an Ulta anyways I have to relocate to Missouri which, in fact they do have an alto, and as soon as I walked in there, it was like heaven I absolutely loved it. I didn’t even wanna leave the store. I bought a blow dryer from the company lange I was so excited because don’t get me wrong. I love ordering through the app but the ulta store isn’t that far away from me so I can just go there and u can get it in one day rather than having to go thru the website n wait which don’t get me wrong. There’s absolutely nothing wrong with that like I mentioned, but for my first time, I had an amazing experience and also I got a cute little headband so when getting ready to washing my face or putting make up on and it comes in handy Oh did I mention it is so flipping cute as a little hearts all over it. I can’t wait to go back. I give you a 20 out of 20 on a rating.

It was about 7 PM when I entered the store. I realized after work I had run out of mascara and Benefit Better Than Sex is my go to fav! So I stopped at Ulta to grab some, but I was unfamiliar with the layout of this particular store. There were about 3 to 4 people in the back of the store in a storeroom and they were all preparing to leave their shift. I caught them as they were walking out and politely asked if they knew where the benefit mascara was. One of them responded. All of our stuff is in boxes so it’s probably not there anyway. Never ever answering where I could find the mascara in the store.I searched the entire store and found a young beautiful girl who was able to point me in the direction of where the mascara was. I did double back and speak with the young lady who initially sent me off, as she was still in the store 15 minutes after clocking out, and counseled her on customer service; educating her that she should never allow a customer to leave empty-handed, especially if the product was available. She rolled her eyes and kept talking to her co-peers to sum up my entire experience. Everyone in the store was very helpful and super friendly except for the one bad apple in the bunch. Even the security guard was more helpful. As always, I ended up purchasing way more stuff than I actually came for, but I will likely not return to this specific location.

I love basically everything about the app, EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about the app but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!